Google search can use statements like this to disambiguate people who have the same name.Īt the moment, your naming and labelling is inconsistent. The younger Duncan Campbell, for example, uses “investigative journalist & computer forensics expert”, and this appears in his Twitter bio. You should also write yourself an identifying statement. You already get the top hit on Google for this search, so tell people to use it. This could include using the Dr to which your PhD entitles you, and abbreviating your first name. However, the key point is to decide on a fixed nomenclature, adopt it, and stick to it. This can make sense if your surname is problematic or you are anglicising a name. Under English law, you can change your surname to whatever you like, and for convenience, affirm it in a deed poll. Entertainers can invent stage names, which can be mononymous.
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Some people have become known by their initials, including the American poet EE Cummings and the English author JRR Tolkien. These include varying their first name (Edward, Ed, Eddy, Eddie, Ted, Teddy, Ned, Neddy etc), adding or dropping a middle initial, or expanding and hyphenating their surnames. People with common names can use various techniques to distinguish themselves. It helps to have a distinctive name, so you are off to a good start. Photograph: BabiradPicture/REX/Shutterstock Sting, Cher, Madonna and others have successfully managed to cement themselves as mononymous household names. Failing that, you will have to generate as many links as you can through social media, and by writing popular articles, or blogging. You could do this by becoming famous, which would generate vast numbers of links to your name. You need to displace your namesake by producing content that Google’s search algorithms find more compelling than old newspaper crime reports. Neither is likely to be confused with Duncan Campbell, the artist who won the Turner prize in 2014, or the Duncan Campbell from the BBC’s Antiques Roadshow, or numerous others. Two journalists spring to mind: Duncan Campbell, a novelist and former Guardian crime reporter, and Duncan Campbell, an investigative reporter and television producer formerly on the staff of the New Statesman.
The people who could have real problems are the ones who share names and professions. They already know that two or, usually, many more people have the same name.
In your case, I imagine that anybody likely to search for the name of a bright, young academic is not going to confuse you with a drug dealer almost twice your age. The problem is that it takes a significant amount of work, which may or may not be worth it. For those who can justify the fees, personal branding and “reputation management” companies do it for a living.Īt this point, all the information you need is online somewhere. It’s still vitally important to all types of business, to consultants and other professionals, bands and musicians, authors and journalists, politicians and many others.
#Be first on google search engine how to#
How to get the top spot in Google’s search engine results has been a hot topic for years.
I also have my own domain, but none of these has displaced the negative news stories in the search rankings. The standard advice online seems to be to open as many social media accounts as possible. My name is sufficiently rare that I’m worried that confusion might arise, because a cursory Google search tends to give prominence to negative news stories that feature him. Unfortunately, I happen to share my name and middle initial with an unrelated drug dealer who has been in and out of prison.
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